MC Bookstore Chapter 201 AdWords Takes Effect
Chapter 201 AdWords Takes Effect
Chapter 201 AdWords Takes Effect
For the entire second half of June, the whole of America was talking about one company: Google.
To be precise, what's attracting everyone's attention isn't Google itself, but rather its recently launched AdWords.
GG system.
This brand-new Google Play model is quietly rewriting the marketing fate of small and medium-sized enterprises in an unexpected way, and is also stirring up an unprecedented storm in the Google Play field on the Internet.
Golden Gate Bookstore, San Francisco.
In the initial stages of Zelina's choice to advertise on Google's GG platform, the results were not as immediate as expected.
During that period, the first thing she did every morning was to sit in front of the computer and keep a close eye on the data in the Google backend.
The fluctuating play counts, click counts, and dwindling account funds on the screen filled her with anxiety.
GG's viewership was decent, with hundreds of clicks every day, which gave Zelina a glimmer of hope. However, at the same time, her account balance was dwindling at a visible rate, and every expenditure felt like a stone weighing on her heart.
In the first three days after GG's launch, Zelina waited expectantly for the sales to increase, but reality dealt her a heavy blow, as the sales of Kinmen Bookstore remained virtually unchanged.
Seeing these results, she began to doubt her decision. She even considered whether to immediately stop the GG campaign to avoid causing even greater losses.
The situation changed slightly the very next day.
In the fourth stage of the product launch, there were more customers in the bookstore than usual, and the sales revenue for that stage exceeded $800. Although it did not reach the expected target, this small increase gave Zelina great encouragement.
In the following week, the sales of Golden Gate Bookstore continued to climb, exceeding a thousand dollars every day.
As she watched the money steadily pouring into the cash register, Zelina finally smiled, a smile she hadn't shown in a long time, and the anxiety in her heart gradually dissipated.
But the joy didn't last long; it was followed by a new dilemma for Zelina.
Her GG account has received a warning that her balance is running low and she will soon run out of funds to continue investing in GG.
She was indeed very happy with the daily turnover of over a thousand dollars. In the past, when the Golden Gate Bookstore had good income, it could also reach such a level, but this was the first time since the opening that the turnover had exceeded a thousand dollars for a whole week.
What troubled him was whether such good performance was really due to Google AdWords (GG) system, or whether it was just a coincidence, a fleeting phenomenon.
If we continue to invest in GG, and the revenue returns to the previous level, wouldn't that be a losing proposition?
That afternoon, sunlight streamed through the bookstore's glass windows, casting a warm and tranquil glow on the neatly arranged bookshelves.
Zelina was carefully arranging a row of newly arrived novels when she suddenly heard a series of crisp footsteps at the door.
She looked up, put down the book in her hand, and looked in the direction of the sound. She found that a young woman in her twenties had entered the bookstore.
The woman was wearing a simple dress and glasses, and looked very elegant.
Instead of browsing the bookshelves like other customers, she went straight to the front desk, smiled and said to Zelina, "Hello, I saw your bookstore's GG while searching for popular novels on Google. I thought you must have a wide variety of books, so I came to take a look."
Upon hearing these words, Zelina was stunned for a moment, but then her doubts vanished instantly, replaced by an overwhelming excitement.
She could finally be certain that her investment in Google's GG platform had paid off, and that the increased revenue was not accidental.
It was at this moment that Zelina made the unwavering decision to continue releasing GG.
Perhaps it was this determination that brought good luck, as the Golden Gate Bookstore's sales not only exceeded $1,000 again that day, but also set a new record of $1876.
This excellent result is largely thanks to the young lady who came through GG.
She selected nearly ten popular novels and several classic literary works in the bookstore, spending a total of more than three hundred dollars.
That evening, after the bookstore closed, Zelina, despite her exhaustion, immediately drove to a nearby ATM and, without hesitation, transferred another $2,500 to Google's GG account.
As it turned out, Zelina's choice was correct.
After she increased her investment in GG, the rewards came in like a tidal wave.
More and more customers entered the store, and sometimes there was even a queue to pay.
When talking to customers, Zelina specifically asked them how they learned about Kinmen Bookstore. To her surprise, more than half of them said they saw the bookstore on Google and were attracted by the books recommended on Google and the cozy environment, which led them to make a special trip to visit the bookstore.
As the number of customers continued to increase, Golden Gate Bookstore's revenue also began to grow steadily, stabilizing at over two thousand US dollars. On weekends or when popular new books were released, revenue would even exceed three thousand US dollars, a performance that Zelina had never dared to imagine before.
Zelina is a very business-minded person. After seeing the business booming, she specially set up a small reading area in a corner of the bookstore, set up a few comfortable sofas and small tables, and also provided customers with free coffee and tea.
After customers have finished selecting their books, they can relax and enjoy a leisurely time in the reading area.
During the operation, Zelina also discovered an interesting phenomenon: consumers attracted through Google's GG platform had very considerable single-transaction amounts.
They often don't just buy one or two books, but rather buy multiple books of different types at once based on recommendations in Google or their own interests. Some customers even buy bookmarks, notebooks and other related products sold in bookstores.
This discovery wasn't made by Zelina alone. Throughout the United States, many small shops like Golden Gate Bookstore have seen their sales skyrocket after running Google AdWords (GG). These shop owners have all found that customers who come through Google GG generally have stronger purchasing power.
This incident quickly attracted media attention, with newspapers that closely followed Google's developments reporting on the impact of Google AdWords (GG) on small and medium-sized enterprises.
The newspaper detailed how small shops like Kinmen Bookstore increased their sales by advertising on Google, and also quoted interviews with several shop owners.
"Actually, this situation is quite understandable." Hamilton James looked at Ernst and slowly analyzed, "Because at this stage, computers have not yet achieved universal access. Although the price has dropped a lot compared to a few years ago, it is still not a small amount for some families, nor is it cheap."
"Customers who can learn about businesses through Google and make purchases must at least have a computer, right? And people who can afford a computer and have the time and energy to use the Internet are usually people with good family incomes."
After listening to Hamilton James's analysis, Ernst raised an eyebrow. "You mean, our AdWordsGG system inherently excludes low-income people?"
Hamilton James shrugged helplessly and replied, "Judging from the current situation, that's certainly true."
This is not good news, because those big tech influencers are actually promoting products for ordinary people.
Ernst knew that there was nothing he could do about it.
After a brief silence, he shifted the topic to his most pressing concern, asking urgently, "So, how much revenue does our AdWordsGG system currently generate?"
Upon hearing this question, Hamilton James gave a mysterious smile and, surprisingly, kept everyone in suspense, said, "Guess?"
Seeing Hamilton James' relaxed and cheerful expression, Ernst immediately made a judgment: the revenue from Google AdWords GG system was obviously very considerable, even exceeding expectations, and could be described as optimistic.
Ernst tentatively asked, "Is there three million dollars?"
Don't underestimate the amount of three million dollars; keep in mind that the AdWordsGG system has only been around for 21 years since its launch.
Good heavens, it hasn't even been a month.
To achieve such income in such a short period of time is already quite an impressive accomplishment.
More importantly, the GG merchant group in the AdWordsGG system does not have many large customers; small shops and urban chain merchants account for more than 80%.
Of all the GG brands, the largest one comes from a clothing brand, but that clothing brand has only about fifty stores across the United States, which is much smaller than those large chain enterprises.
In fact, Ernst's own companies also have a need to advertise on Google AdWords, but the Playboy brand, which is currently the only one suitable for large-scale Google AdWords advertising, does not need to use Google AdWords' Google AdWords system to advertise on Google AdWords at all.
Because the Playboy brand has extremely high brand awareness and influence worldwide, and recently, due to a series of events, it has become the focus of attention for major media outlets. Media outlets around the world are reporting on it for free, and its exposure has far exceeded the effect that any GG promotion could achieve.
In late June, after a period of effort, Playboy Group finally resolved the issues with all its overseas franchisees and successfully reclaimed the brand authorization.
In dealing with these franchisee issues, Playboy adopted two different solutions based on the specific circumstances and needs of each franchisee.
The first solution is to compensate the brand owner and revoke the authorization; the second solution is to cooperate and achieve a win-win situation.
For franchisees with sound business operations, certain market resources and management capabilities, and who are willing to continue to work with Playboy Group, Playboy Group has adopted a model of contributing brand value as equity to jointly establish subsidiaries with these franchisees.
The newly established subsidiary will operate under a unified marketing, management, and product model, with each party holding 50% of the shares.
The daily operations of the stores are primarily handled by the partners, leveraging their understanding of the local market and operational experience. However, the overall operational strategy and development direction of the subsidiaries are subject to guidance and supervision from the Playboy Group to ensure they align with the overall development plan and standards of the Playboy brand.
On July 1st, after careful preparation, 18 Playboy stores in Europe opened simultaneously.
This news caused a huge sensation in the European market, just as it had in the American market before, with European consumers showing great enthusiasm for the Playboy brand.
On the opening day, long queues formed outside all 18 stores, with enthusiastic consumers crowding the shops and even engaging in a buying frenzy.
Local news media have never stopped reporting on the Playboy store; television stations, newspapers, and magazines are all vying to report on its grand opening.
That is precisely why the Playboy brand no longer needs to boost its brand awareness and sales by using GG (Goblindness Injection). In fact, it's safe to say they don't even dare to use GG anymore.
Even though it's not going to fail, the supply still can't meet the demand; production capacity is practically boiling over.
If we fail to deliver the product, too many consumers will be unable to buy it, so please don't vandalize the store.
"You can be a little bolder."
Ernst took a deep breath and tentatively suggested an even higher figure, "Five million dollars?"
This time, Hamilton James didn't keep him in suspense any longer. With a happy smile on his face, he said in a light tone, "To be precise, it's $643 million!"
Upon hearing the figure of $643 million, Ernst's eyes widened instantly, his face filled with disbelief.
He even wondered if he was hallucinating. After a few seconds of stunned silence, he asked again, still uncertain, "You mean $643 million?"
When Ernst saw Hamilton James nod affirmatively, a look of surprise spread across his face.
Just then, an untimely female voice rang out in the office, "Is it really that big of a deal? It's just over six million dollars!"
"You don't know anything!" After saying that, he ignored her and continued to discuss matters related to GG business with Hamilton James.
$643 million in 21 days, that's roughly $900 million a month.
Yahoo's Google services business is the best in the internet industry; otherwise, it wouldn't be able to support their current high market value.
Yahoo's first-quarter Google revenue was only $1300 million, which is equivalent to three months' worth of Google revenue.
However, Yahoo's Google is growing rapidly. Although the financial report for the second quarter has not yet been released, Google's growth is rapid, and it is estimated that Yahoo's Google revenue in the second quarter should exceed $1800 million.
If you convert that to a fraction of what Google does, it's only about two-thirds of what Google does.
The most crucial issue is that Google hasn't received a single major order from GG right now.
If large corporations were to enter the market, Ernst couldn't even imagine how much Google's GG revenue would be this year.
So what about valuation? Will it also take off?