MC Bookstore Chapter 47 Grabbing Traffic
Chapter 47 Grabbing Traffic
Ocean Taikoo Li.
After Shen Mo and the others finished their warm-up, the live music video segment began.
The Taikoo Li version of "Lies" has been released.
It's still the same familiar wolf-tooth potato stall, the same recipe, the same familiar taste.
This process will repeat for 30 to 50 minutes.
After each performance, she will briefly interact with the audience.
Live streaming is different from buying tickets to see a performance.
The cost for viewers to enter and exit is almost zero; they can enter the room with a tap of their finger and leave with another tap.
A typical viewer stays in the live stream for a few seconds to a minute.
Live-streaming sales sessions tend to last longer because participants need to select items and review product specifications, which helps increase their viewing time.
However, in entertainment live streams like Shen Mo's, the viewers' attention span is incredibly short, mostly between a few seconds and a dozen seconds.
Therefore, in terms of program scheduling, entertainment live streaming rooms usually have fixed live streaming content and segments, which are then displayed in a loop.
This way, no matter when the audience enters, they can see one or even multiple complete programs.
For die-hard fans who stay on the show for a very long time, the host needs to engage in daily interaction, getting their eyes, emotions, and fingers to follow along, which will greatly enhance the experience.
Of course, the interaction between the hosts after each performance is crucial.
Gu Qingqing kept her eyes glued to the data in the live stream.
He looked somewhat dejected.
Currently, the number of viewers watching the live stream is only slightly over seven thousand.
"With so many players being drawn away, maintaining last night's performance is no longer realistic."
Douyin's live streaming traffic is mainly divided into two major systems: content and transactions.
Their entertainment livestreaming rooms without trailers belong to the content pool.
The content pool has 7 levels, from L1 to L7, with each level containing varying amounts of traffic, ranging from a few hundred to several million.
The level of several thousand people is basically at the L3 level.
This stage is crucial for any live stream; it's considered the entry-level stage.
At this point, the content of the live stream needs to have more outstanding highlights, and the interaction data also needs to be more outstanding in order to cross the threshold and advance to L4 level.
That means a venue with tens of thousands of spectators!
Without Gu Qingqing saying anything, the operations team sprang into action immediately.
They started sending messages in the live stream to encourage interaction.
"Whose wave is the most killer? Show me the corresponding member's name, I'll start with my son..."
"This stage performance was absolutely amazing! It really set the atmosphere on fire..."
Whose ending pose touched you the most? Come claim yours in the comments...
"Dreaming back to ten years ago, tears mixed with laughter, I've hired someone to match this synchronization! If you think everyone's a god, call it a 'divine live stream'..."
"The timing and rhythm are absolutely perfect! I'm spamming '666' to pay tribute to this atmosphere..."
……
To reach the next level of the traffic pool, each stage requires different steps.
Besides the hosts' own design of the live stream structure, rehearsal of the content, and handling of interactions, operation is equally important.
In fact, to some extent, operations are the core.
It takes corresponding actions based on the data in real time.
Gu Qingqing gripped the ground with her toes in nervousness.
As a large number of inflammatory messages flooded the internet, a large number of people began to interact with them.
"People need spiritual leaders because of their own laziness."
She repeated the sentence.
These were the words Chen Lin said to her when she was giving her guidance on her first day at the company.
After a moment, she frowned.
"Still not working?"
Take out the notebook and look through the accounts one by one.
After several searches, the algorithm gradually understood her needs and began to push similar live streams to her in large numbers.
"Huh!"
She quickly found her target.
Joyful - Water Power Boys...
Joy - SNE12...
"Hmm? Oranges?"
Gu Qingqing paused. In her memory, Chengzi was not a member of SNE12.
Hangzhou, Qianjiang Square.
"Shuqing, our little darling, we've come to pick you up! We're here..."
"Beautiful, so beautiful! Sister Shuqing has such long legs, so beautiful, so beautiful! Sister Shuqing, you are super beautiful..."
"So cute, so cute! Everyone loves Sister Shuqing... Bye-bye... Time to get off the bus..."
"Thank you, everyone. There are currently 7,300 people in the live stream."
"Hey guys who like oranges, give this a thumbs up!"
The group dance segment mainly focuses on camera movement and coordination.
With Orange and Yunwen taking center stage, dressed in suits and white shirts, they instantly gave the LSPs in the live stream a completely new feel.
"How's the data usage right now?"
Taking advantage of a break, Orange ran up to the operations staff.
"Traffic is running very well; we're currently number one among similar live streaming rooms."
"In another ten minutes, we should be able to break through to L4."
Orange's eyes lit up.
This time, she was determined to break away from Chen Xi.
Tonight's data directly proves her value, and it also helps Micheng to put down that newcomer. Why not?
In her opinion, that person was nothing more than an ant, someone she could easily crush.
Just then, the operations team suddenly exclaimed:
"Sister Orange, we've been overtaken."
……
China Animation Museum.
The live streams of the Joyful Water Power Men's Team are also in full swing.
There are already hundreds of onlookers at the scene.
The number of viewers in the live stream has exceeded five thousand.
As a guest on the Water Power Men's Group, Mi Cheng enjoyed the feeling of being in the center position.
If it's the center position, a group broadcast isn't unacceptable.
A puppy, right?
They messed with me in front of so many fans, making me lose face.
I'll show you what happens when you offend me.
After receiving Chu Hao's notification, he also received the information sent by the other party.
Tonight, there are at least twenty or thirty live streams like theirs.
Among them, the content and structure are homogenized.
This is a structure that has already been verified by Miracle-H, and it can be used right away. In this situation, only a fool would try to innovate.
Capturing traffic is the key to success.
Especially those small live streaming rooms that usually only have a few dozen viewers online.
Now we must hold on tight.
Low-level retaliation is when someone hits you, you hit them back.
The most sophisticated form of retaliation is to destroy the opponent's foundation at its root.
Although it was just a minor skirmish, not enough to deter others, Mi Cheng didn't care about that; he enjoyed the thrill of hunting down rats.
"The first game was luck; only by succeeding in the second and third games can one prove their commercial value."
"Just you wait!"
"Watch how I crush you to death!"
Lost City thought to himself, but on the surface he was even more excited, feeling like he had inexhaustible energy.
Suddenly, the host's voice disappeared for a full ten seconds.
It seems like they're talking to the operations team!
A bad feeling welled up inside me.
……
Chengdu, East Suburbs Factory Trendy Play Street.
Miracle - BIG Live Broadcast.
A group of girls watched excitedly, and several tried to push forward, but were stopped by the staff in front.
The atmosphere at the scene was lively, with female fans making up the largest group.
As Wu Qi's secret weapon, Shunxi, an artist with acting background and variety show experience, is absolutely dominant in the group broadcasting arena.
They were both in the same company, so how could he not know Chen Lin's plans?
The reason he remained calm and composed was because he had the Miracle Quadrant as his anchor, and now he had Shunxi as his trump card.
They're all seasoned foxes, preparing for the upcoming annual stage while also planning for next year's live-streamed competition.
Wu Qi personally oversaw the operation on-site and monitored the situation in real time.
"The number of online viewers is about to exceed 7,000. Joyful Entertainment is too strong. A girl group has snuck into the boy group category. The best outcome for them is to compete for second place."
"Sure, as long as it's better than Chen Lin's."
If you won't release the collaboration, then I'll have to come out on the field and snatch it.
A ruthless glint flashed in Wu Qi's eyes.
He had considered making a move on Chen Lin before, but unfortunately, she didn't know what was good for her.
Then there's nothing we can do!
As long as there is a miracle, you will never stand out.
His sister-in-law supported his idea.
"Brother Qi, I already told you you don't need to come. Just go to Royal Diamond, book a private room, and wait for me."
Shunxi is very handsome, the kind of handsome that's cute and innocent like a puppy.
But Wu Qi knew very well that while the other party acted obediently on stage, they were actually quite cunning behind the scenes.
"How are you feeling?"
"I catch colds easily, so I prefer staying indoors."
"Thanks for your hard work."
"It's nothing, it's just about crushing the competitors ahead of time."
"However, I don't like this live music video format."
"Just bear with it..."
Just as he was about to reassure the other party, the operations manager in charge of site control suddenly stood up.
"Mr. Wu, H's live stream suddenly saw a surge in traffic, it's now number one by a wide margin..."
……
"Hydraulic field viewership: 5,800; SNE12 field viewership: 7,700; BIG field viewership: 6,900; Caesar field viewership: 7,300; Caesar TWO field viewership: 4,100..."
Gu Qingqing's face turned ashen.
"A pincer attack from both inside and outside!"
"We're being targeted..."
……