MC Bookstore Chapter 31: Good wine needs no bush?
Chapter 31: Good wine needs no bush?
Those who run cinema chains are experts; they can tell the true scale of investment at a glance, or at least get a general idea.
At most, this movie will only make between 15 and 18 million.
This is assuming that director Wang Xiaohao is given enough opportunities to make a profit!
All in all, things are going very well right now.
As its reputation spread, industry recommendations led to the discovery of a very good commercial film.
Suddenly, many major cinema chains approached Huang Anzhong directly, proactively discussing film release and distribution.
Soon, these major cinema chains also sent professionals to watch the film, and then immediately signed screening contracts.
As mentioned above, you can pretty much tell whether a commercial film will be a box office hit just by watching it once!
Only a very small percentage will be mistaken!
It is precisely because they rarely misjudge that their stories are often legendary, talked about with relish, and known to the public.
In the end, it became a legendary story of how a cinema chain company was blind to the potential of a gem!
In reality, whether most commercial films will be box office hits or not is obvious to those who deal with movies every day.
The reason for misjudging is often due to incorrect box office forecasts.
The original estimate was 300 million, but it suddenly jumped to 3 billion.
It's also possible that the project was expected to be 3 billion, but it ended up being 300 million!
Of course, sometimes, theaters may blindly trust authority.
A famous director invested 40 million US dollars to shoot an international blockbuster, and everyone was optimistic about it, but then they all fell into a trap!
But most of the time, this doesn't happen!
In particular, Wang Xiaohao's film belongs to the mainstream mainstream drama genre within commercial films.
Anyone can tell the difference between good and bad quality of this thing.
The only question is how much the box office will ultimately reach!
Nobody can guarantee that.
Because everyone can see the quality, but no one dares to predict the changing tastes of the market!
Overall, people are quite optimistic about "My Sassy Girl".
The film's distribution went smoothly, bringing Huang Anzhong both joy and pain.
Because of the optimism of many industry insiders, Huang Anzhong had a strong feeling that the film had a high chance of making money.
Note that this profit calculation is based on a cost of 50 million, not a cost of 10 million!
Most theater managers expect the film to gross over 100 million.
In other words, this movie is very likely to gross over 100 million!
This gave Huang Anzhong another opportunity to make a fortune.
However, he let go of the most valuable resource: director Wang Xiaohao.
This brought him both joy and pain!
Wait, what's going on?
How can a box office of 100 million be enough to make money?
Didn't they say that with a 50 million investment, at least 150 million in box office revenue is needed to break even?
A box office of 100 million yuan isn't even enough to break even!
The question is, do you really think Huang Anzhong is that honest?
He has already overstated the cost to 50 million, so will he honestly calculate the money for those investors?
How many billions did the Harry Potter movies gross in their previous lives?
However, in the end, Warner Bros., the production company, announced that it had lost money... and the original author and the actors did not receive a single penny of their share!
If Huang Anzhong is unscrupulous enough, he would dare to take more than 30 million yuan out of a 100 million yuan box office!
They didn't leave any box office revenue for the investors!
They devoured all the investors' principal and profits!
That's why this industry is so murky.
Outsiders should never invest!
Of course, some distribution companies also stepped forward, wanting to negotiate with Huang Anzhong to secure all the publicity and distribution work!
However, Huang Anzhong is too ruthless and refuses to let a professional distribution company take over.
After all, at this stage, the film's distribution has been almost finalized.
It would be too much of a loss to distribute it to other companies!
But the problem lies in the publicity and promotion!
It not only has distribution, but also promotion.
Publicity and distribution is about promoting and releasing a film; to put it bluntly, it's about making sure everyone knows about it before the film is released.
The marketing and distribution were poor; few people knew about it before its release.
This movie is likely to flop!
Unless the market size increases, good wine will not need to be advertised even if it is hidden away.
Gradually, word-of-mouth will spread and promote your product. It might even succeed! Like the movie *Charlotte*.
This requires the film to be of high quality and the market to be large enough.
In addition, piracy must be solved first, and the internet has become very developed.
This is how tap water got its voice heard!
Before these conditions are met, the idea that a good product will sell itself even in a remote location is just wishful thinking.
How much did the box office revenues for films like "Jade" and "Lost in Thailand" in my previous life amount to?
By the time most people realize this is a good film, it will probably have been out of theaters for several years!
Fortunately, the world has progressed to a point where it's a year or two ahead, and there are conditions that allow an unknown film to make a comeback through word of mouth.
Moreover, Huang Anzhong has connections with the television station.
When he saw the potential of this film, he didn't hesitate to give up all his resources!
He put the "My Sassy Girl" crew into several popular variety shows backstage, giving the crew a lot of exposure.
Especially after the ten rules of a "savage girlfriend" were revealed on a popular variety show, it attracted a lot of attention and interest.
In addition, there is promotion through some media resources.
This movie has gained some popularity!
Online, some people have already started discussing it.
Of course, it only generated some buzz.
Compared to those films with deep pockets, legitimate companies, and large budgets for promotion and distribution, or those with famous directors and actors, the latter are far less popular.
So in reality, although Huang Anzhong managed to get through to theaters, most theaters didn't give him many screenings.
Although these cinemas also stated that as long as Wang Xiaohao's film has a decent attendance rate, they will definitely increase the number of screenings.
Of course, the subconscious thought is that if the attendance rate is not good, then forget about increasing the number of screenings!
Fortunately, some cinemas still have screenings available. In particular, cinemas in Cangnan are quite optimistic about "My Sassy Girl," and have given it a good number of screenings and screening times.
Movies are full of pitfalls at every turn!
If you don't understand, no one knows when you'll fall into a trap.
Take movie screenings for example. Besides the number of screenings, there's also the issue of screening time!
For example, how many people go to the movies during off-peak hours like the morning or early morning?
Scheduling your movies at these times may seem like a lot of screenings, but as for the actual effect, well, let's just say it's not great!
Amidst all this commotion, the film's release date drew ever closer.
Wang Xiaohao was getting more and more nervous!
Even if everything is ready, even if you know your movie is of good quality, no one knows what the final outcome will be until you go to war!