MC Bookstore Chapter 15: Mercury Broadcasts to the Illiterate
Chapter 15: Mercury Broadcasts to the Illiterate
The broadcast time of Mercury Intelligence Agency.
It updates every Friday at 9 PM.
Usually, the official account will have behind-the-scenes footage and previews in the early stages.
The guests will also post on their own Weibo accounts to promote the event together.
These things wouldn't normally concern the people in the audience, unless there were cameras on camera.
Shen Jian received a WeChat message in the group chat in the morning.
[Lin Youyou @ Shen Jian: Time to get to work! Mercury's official Douyin account has sent you a promotional commission!]
[Shen Jian: Huh? What publicity commission?]
[Lin Youyou: Last night, the promotional footage for Mercury included a one-second clip of you, and then someone from their team messaged me saying they wanted you to promote it on Douyin (TikTok).]
[Shen Jian: Shall we film a video?]
[Lin Youyou: Didn't your positive-energy literature go viral before? They probably saw your popularity on Douyin.]
[Shen Jian: Oh.]
[Lin Youyou: Just follow the previous style, add "Mercury" in, and @Mercury's account.]
The two were chatting.
Yang Tianzhen suddenly appeared.
[Yang Tianzhen: Wait a minute, Shen Jian, you'd better make your video more serious. Xiao You, send him some script.]
[Shen Jian: Sister Yang, no need. It's so simple, I know how.]
in the office.
Yang Tianzhen rolled her eyes as she looked at her phone.
What do you mean by "knowing"?
[Yang Tianzhen: You call that "proper"?]
[Shen Jian: Sister Yang, no one knows more about inspirational literature than me, so don't worry, I'm a professional. Just watch, this publicity stunt is going to be a hit. You guys can just wait and see Mercury.]
[Yang Tianzhen: ……]
[Lin Youyou: ...]
Shen Jian closed WeChat.
He sighed softly to himself.
He expressed his understanding of Yang Tianzhen, Lin Youyou, and others' excessive concern for him.
But when it comes to self-motivation, you still have to do it yourself.
After all, these graduates from prestigious universities simply cannot write the vocabulary of illiterate people.
Open TikTok.
After a moment's thought, Shen Jian began recording.
[Shen Jian v: #InspirationalLiterature #PositiveEnergy #Illiterate / @MercuryIntelligenceBureauOfficialAccountV]
[Video: Whether you're working overtime, coaxing your kids to do their homework, or trying to stay up early, put all that aside tonight and watch Mercury Intelligence Bureau!]
Don't feel guilty for staying up late, because even if you go to bed early and get up early, it won't make much difference.
If you sleep until 10:30 in the morning, you can skip a meal. If you sleep in the morning and then in the afternoon, you can skip lunch again. Then you can sleep in the evening and you'll find that you don't spend any money at all throughout the day!
You guys think staying up all night is worth it?
Remember, eating less is equivalent to earning more. Lack of self-discipline is itself a form of self-discipline!
Forget about dreams and distant places, all we want is happiness and fat!
Anyone who tells you that time is money is talking nonsense!
There was a factory manager next door to my house who passed away last year. He was eight years younger than my grandfather, but my grandfather is still alive and has more time on his hands, yet he still has no money!
So remember, our time is not the same as money.
Work one less minute, and happiness will accompany you for the rest of your life.
No more being a beast of burden, let's watch Mercury tonight!
The video is finished.
It passed in one take.
Shen Jian clicked "Publish" directly.
Typically, the traffic push for TikTok videos is incremental.
If the completion rate and number of clicks and comments are good in the beginning, then more and more people will see it later.
Shen Jian's inspirational literature about illiteracy already covered this topic.
Therefore, after this release.
It was quickly shared and reposted.
By the afternoon, the data had already started to explode.
Over two million views, 10 likes and shares.
The comments section was even more lively.
[How come this illiterate person has so many memes every day?]
[Mercury is airing today? Okay, I'd like to see if this thing is still around.]
[You've even started advertising? Call me Daddy, or I won't watch!]
[Holy crap, I watched the behind-the-scenes footage, and he actually has scenes in it!]
[No, I need to go ask them on Mercury's account why they're so confused!]
[I'm going too!]
Shen Jian's account experienced a surge in traffic.
The comments section also started to stir.
It's unclear who started it, but many people have gone to the Mercury Intelligence Bureau's account to create mischief.
[Mercury Official Account V: Comments Section]
[I'm sorry, my village is illiterate and I've caused you trouble.]
[The production team is so foolish! You actually dared to hire Shen Jian.]
[I'm putting it this way: I'll subscribe to a membership tonight, and if this illiterate guy doesn't appear on screen, I'll come back and watch it again to express my gratitude.]
[This came from the inspirational literature section; I'll read it tonight.]
[Which deity found Shen Jian?]
[...]
Suddenly, a whole bunch of bizarre comments appeared in the comment section.
Usually, the official accounts of these variety shows don't get many followers or comments.
After all, not many people would specifically follow a segment of a variety show.
However, today's data is much higher than in previous periods.
At this time,
Inside the office of Yixin Entertainment Building.
"Mr. Yang, the Mercury program team has sent me a message."
"What's wrong?"
"It's nothing, just thanking Shen Jian for the promotion, saying that it brought a lot of traffic to their account."
"what?"
Yang Tianzhen was taken aback at first.
To be honest, if it were any other celebrity, she would definitely nod with satisfaction.
But when it came to Shen Jian, she didn't know why, even though she received affirmation from the production team, she felt a little uncertain.
The two quickly took out their phones and watched Shen Jian's video.
Then he went to Mercury's account.
A few minutes later,
Yang Tian's lips twitched.
As expected, Mercury's comment section has been overrun.
Any message that is vague or abstract is obviously from Shen Jian's family.
However, it must be admitted that the traffic is indeed very high.
Previous clips from the Mercury Intelligence Bureau account only garnered a maximum of one or two thousand likes.
But today alone, there are two thousand comments and over ten thousand likes.
Of course, other celebrity guests will also promote the product.
However, the vast majority of them are on Weibo.
So it's true that Shen Jian brought Douyin (TikTok) to him.
Yang Tianzhen nodded: "Hmm, not bad. Record this promotional data as well, it will be helpful for his future business pricing."
"Also, tomorrow we'll call the talent scouts and training instructors to discuss Shen Jian's potential and training direction. We can officially announce it after the contract is signed."
"Okay, Mr. Yang."
...
...
Nine o'clock in the evening.
The third episode of Mercury Intelligence Agency Season 8 2025 has officially aired.
Actually, Mercury's viewership ratings have always been quite good.
If there really weren't many viewers, it would be impossible to continue for eight seasons.
According to Youku's platform's tiered system for investing in variety shows.
Mercury already falls into the category of B-level variety shows; the only reason it doesn't reach A-level is its relatively small investment.
Category A variety shows are mostly outdoor reality shows. In addition to high investment and production costs, they must be huge hits of the year and be promoted by the platform.
now,
With the start of Mercury's broadcast, from the very first second.
The video was already flooded with real-time comments.
[Xue Zhiqian has arrived +1]
[Here comes bro +2.]
Who are the guests today?
[Wow, I've finally gotten +5!]
[I heard this episode is hilarious?]
[Illiterate! The dads are here +128]