My singer girlfriend is super fierce

Chapter 1543 Pre-sales Encounter a Cold Reception

February 3rd, two weeks before the Spring Festival.

At the same time, Huahai Entertainment and "One Leaf Knows Autumn" Studio's official Weibo accounts released the trailer for "The Dead End".

Normally, the promotion of a movie follows a fixed process, which is generally divided into several steps: "poster → teaser trailer → official trailer → final trailer".

This is an experience summarized by the industry: as the release date approaches, the plot revealed in the final trailer will become more and more detailed, and it will usually include explosive and high-octane scenes to attract the audience's attention.

However, Ye Zhi Qiu's actions regarding the film "The Dead End" are somewhat puzzling.

Most importantly, this trailer is too "simple".

First of all, the length is too "stingy," with the entire trailer being less than 2 minutes long.

Moreover, the "final trailer" at this point in time reveals very little plot information, less than the "preview trailers" of many other films.

The trailer begins with a gray-toned scene, featuring a blood-stained floor, a messy house, and a particularly deep male voice off-screen.

A horrific rape and murder occurred at Su'an Reservoir. The perpetrator was cruel yet exceptionally intelligent; remarkably, almost no fingerprints could be found at the scene.

Then, crime scenes flash by frame by frame, switching to a hospital scene where Ye Zhi Qiu and the character played by Luo Zhao Liang are talking in a ward.

Someone saw the three of us by the reservoir; we have to let go of the tail.

The scene then shifts to Xin Xiaofeng, played by Ye Zhiqi, sitting inside a prison cell in prison garb, while police officer Yi Guchun, played by Duan Zhu, stands outside the window looking at him with eyes full of pity, regret, anger, and sorrow.

Such meticulous thinking and courage, what a waste. Perhaps it's more meaningful to keep some things to yourself.

At the end of the film, Xin Xiaofeng is still sitting in his cell, his face thin and his eyes vacant as he stares ahead and calmly says.

Sometimes, it's more meaningful to keep things to yourself.

Finally, the scene ends amidst a gloomy rain scene and thunder, with the words "Scorching Sun" slowly appearing on the screen.

The cast of "The Dead End" is very impressive. In addition to Ye Zhi Qiu himself having a large fan base, Luo Zhaoliang and Duan Zhu are not unknown actors.

Coupled with the unprecedented popularity of Ye Zhi Qiu's previous comedy "Goodbye Mr. Loser", many viewers are eagerly anticipating this movie, and countless eyes in the industry are also watching closely.

However, the trailer was somewhat "disappointing".

Admittedly, Ye Zhi Qiu's character in the trailer is quite different from his usual self, as he plays a murderer.

But the most important thing about a movie is its plot, and the plot of this trailer has been cut too shoddy.

From the released clips, all that can be seen is that it tells the story of "three desperate criminals and a family massacre that happened many years ago," and that's it.

Many netizens expressed their confusion about this.

"Isn't this trailer a bit too simple?"

"I also think that Xin Xiaofeng and his accomplices are the murderers, but all the details show that these three brothers are good people. What's going on?"

"What exactly is Ye Zhi Qiu trying to express? Is it a moral lesson that bad people can turn good, or is it just pure suspense? The editing is too messy."

"Looking at the details, the acting of several actors is quite explosive, but if the plot is weak, no matter how well they act, it's useless."

"Don't you think Ye Zhi Qiu's promotion of this movie is unusual? Unlike the overwhelming promotion of his previous movies, he seems to be holding back, as if he's afraid of the plot being leaked."

"Either it's so amazing that we can't spoil it beforehand, or it's such a huge blunder that we don't dare let the audience know. I hope it's the former."

"What should we do? I really feel like Ye Zhi Qiu is going to fail this time."

......

Another week has passed. In a studio in Beijing.

Zeng Shaohong, a female director who just turned 60 this year, is arranging publicity for her new film.

She only has one movie released this year, called "After the Rain," which is a film that focuses on adult everyday love stories and has a touch of literary and artistic style.

This kind of family-oriented romance film is also her forte, and she has a relatively stable audience.

However, the situation is a bit different this year, and she is under a lot of pressure to achieve box office success.

At the beginning of the year, the State Administration of Radio, Film and Television convened a group of well-known directors to launch a "Chinese Film Takeoff Plan," aiming to produce 10 high-quality films with box office revenue of over 10 billion yuan in one year.

Then, the leaders of the State Administration of Radio and Television, who were also very knowledgeable about the art of PUA, gave a series of preferential policies and made many directors take on tasks on the spot and sign "military orders".

In response, Zeng Shaohong also took on the task of achieving a box office of 10 billion yuan.

Although Zeng Shaohong appeared calm and composed on that occasion, displaying the composure of an older generation of filmmakers, only she knew that achieving the "10 billion" box office target was truly difficult.

Fortunately, I am quite satisfied with the film "After the Rain". Given that it is released during the Spring Festival, if the promotion is done properly, it is not impossible for it to reach 10 billion.

Even if things don't go well, if the final box office reaches close to 10 billion, he can at least give himself a satisfactory answer and avoid losing face in the industry.

The good news is that pre-sales for Spring Festival films have been underway for a week now, and "Meet You After the Rain" has already garnered over 8000 million yuan in pre-sale box office revenue.

The pre-sales of films scheduled for the Spring Festival season signify that the promotion and distribution efforts are entering their final sprint.

The performance of pre-sale box office reflects the film's popularity in the market and directly affects the film's screening ratio by major cinema chains.

"Currently, the top-ranked film is the historical war film 'The Imperial Guards of the Tang Dynasty,' directed by Zhao Jinglun, with pre-sale box office of 3.2 million yuan."

"Second on the list is 'The Bureau of Mystery,' a domestic sci-fi blockbuster that follows closely behind 'The Wandering Earth,' with a pre-sale box office of 2.8 million yuan."

"Thirdly, there is the kung fu film 'Wing Chun' directed by Hong Kong director Lam Wai-wah, which has a pre-sale box office of 1.8 million yuan and is also gaining momentum."

At this point, the assistant, who was giving the report, paused, looked at Zeng Shaohong's expression, and said, "The screenwriter of this 'Wing Chun' is Ye Zhi Qiu."

As expected, upon hearing the name "Ye Zhi Qiu," Zeng Shaohong frowned slightly and let out a cold snort.

The female assistant continued her report: "Currently, we are fourth in pre-sale box office, and according to our estimates, we can reach around 1.3 million."

Zeng Shaohong, expressionless, suddenly asked, "What about 'The Dead End'? How are the pre-sales going for the one directed and starring Ye Zhi Qiu?"